We'd like you to be one of them, Jonny.
WHY DEIA EXISTS / 02
A trusted brand that guides you through every challenge, making each worth earning and coming back for.
A counter-movement toward real-world physical challenge is already visible.
Mass races provide a challenge, but participants assemble the training, travel, cohort, recovery and social experience. No curated experience around the event. Luxury retreats don’t provide any challenge.
Repeating the same race loses its sense of discovery and meaning. Nowhere obvious to go next.
WHAT DEIA IS / 03
A new exciting format, discipline and destination every year, difficult enough to demand months of preparation.
Application only. Small training groups. Prepare and experience together.
Logistics, travel, food, content, recovery and entertainment, all taken care of.
FROM APPLICATION AND PREPARATION THROUGH CHALLENGE, CELEBRATION, RECOVERY AND THE NEXT REVEAL.
THE COMPLETE JOURNEY / 04
The experience begins months before arrival and ends with the next reveal.
Application, training and a small preparation group create accountability
Cohort, welcome kit and briefing. Dinner, meditation, motivational talks and film build anticipation.
Sunrise DJ set builds the energy and leads into six to ten hours of pushing limits across an incredible landscape.
Campfire dinner, celebration, connection and a closing ritual follow. The next challenge is revealed before departure.
Beach club recovery day combines massages, sauna, ice baths, food and music into a first-of-its-kind recovery party.
EVOLVING SERIES / 05
MALLORCA
RUN · MOUNTAIN TRAILCOSTA RICA
RUN · FUNCTIONAL FITNESS · RIVERALPS
MOUNTAIN CYCLE · TRAIL RUNMOROCCO
DESERT TREK · RUNICELAND
RUN · HIKE · COLD EXPOSURETHE FORMAT EVOLVES. THE PLACES CHANGE. THE STANDARD STAYS THE SAME.
VISION / 06
Launch the first limited access event, refine the experience and expand to three premium flagships.
STAGE 01Scale the event portfolio, then add festivals, memberships and build a content platform.
STAGE 02Bring events, community, media, apparel and digital products into one trusted endurance brand.
STAGE 03EACH EVENT GROWS THE AUDIENCE, TRUST AND DEMAND FOR THE NEXT.
TEAM / 07
Second time founder with a record of building high scale consumer products. Y Combinator alumnus.
Chartered accountant with M&A, capital, growth and operating experience. Office of the CEO at Paycorp.
WORLD-CLASS ADVISORS WITH DEEP EXPERTISE
VP Strategic Partnerships at Mars Men; formerly BPN.
Former VP strategy at Tough Mudder
Former VP Ops at Ironman
FOUNDING ATHLETE + ADVISOR / 08
Join at the ground floor as a founding athlete and advisor. Help shape the idea, the first event and the movement from day one.
Own a constant stream of unique, always-changing content across concepts, locations, training, film and stories.
Offer priority access to an application-only experience, then build new interactions through nominations and community stories.
FOUNDING ATHLETE + ADVISOR / 08
Jonny, you make ambitious endurance feel human. Your grit, humour and honesty bring people with you through every challenge, not just to the finish line. That is exactly the voice and community we want shaping Deia from the start.
THE ASK / 09
Support the launch announcements and a small number of key moments across the year.
Give your perspective on the idea, the experience and what comes next.
Train, create and join The Crossing in Mallorca.
A real voice in shaping Deia, contributing to the concept from the ground floor.
Referral upside for each athlete who joins through you.
Film and photography around the moments that matter, ready to use.
Align on the role, concept and first event.
Share an early look and build anticipation/hype.
Bring Deia to the wider audience.
Training and selected shoots bring the story to life.
Mallorca with the cohort and production team.
